New ideas for enterprises to go overseas: How can "going overseas" be better imp

In order to help Chinese enterprises better understand overseas markets and analyze overseas risks, CITIC Construction Investment Securities Research Institute has launched the "Research Report on the Development of Chinese Enterprises Going Global" (2024). This report not only provides a macro analysis of the overall trend of enterprises going global but also covers the experiences and cases of more than 20 industries.

On May 18, 2024, the Luhai Finance and Economics Forum was successfully held at the Yuelai International Conference Center in Chongqing. More than 200 Chinese and foreign guests from more than 20 countries, including Singapore, the United States, Argentina, Germany, Serbia, Pakistan, Nepal, and others, gathered together. They shared insights around the theme "Opportunities in China: A New Era of Brand Globalization - From Chongqing to the World," discussing from the perspectives of global industrial changes, profound restructuring of the global supply chain, and Chinese enterprises going global. This helped enterprises to establish a new understanding of the global market and provided new ideas for dealing with the challenges of going global.

Opportunities and Challenges in the New Era of Brand Globalization

Focusing on the global industrial changes and opportunities for Chinese enterprises to go global, Parag Khanna, a world-renowned strategic scholar, founder and CEO of AlphaGeo, and an expert on geopolitics, globalization, and diplomatic issues, stated that developing infrastructure can stimulate a country's exports, enhance productivity, and promote economic growth. China is leading the construction of the "New Silk Road," actively participating in the construction of infrastructure such as airports, highways, and air cargo facilities, stimulating cooperation between countries to form global public goods. Khanna believes that connecting people with resources and technology through infrastructure is the key to further completing the interconnection of the global network and reshaping global civilization.

Keynote Speech by Lin Xue Ping, Visiting Researcher at the China Quality Development Research Institute, Shanghai Jiao Tong University

As the reorganization of the global industrial chain and the reshaping of the supply chain deepen, how should China play this "supply chain battle"? Lin Xue Ping, a visiting researcher at the China Quality Development Research Institute of Shanghai Jiao Tong University and the author of "The Supply Chain Battle," stated that the global supply chain has begun to show a new form that is fragile, variable, and complexly intertwined. The re-internationalization strategy of "Made in China" should actively integrate into this process, striving to transform from "Chinese enterprises with overseas business" to "transnational companies with supply chain capabilities."

Keynote Speech by Cao Hu, Global Partner of Kotler Consulting Group, CEO of Greater China and Singapore

Cao Hu, Global Partner of Kotler Consulting Group and CEO of Greater China and Singapore, delivered a keynote speech.Which key industries are involved when Chinese companies transition from exporting to going global? What issues should they focus on in terms of globalizing their brand? Wu Chaozhe, Director of the Expert Committee of CITIC Think Tank and Head of the International Business Department at CITIC Securities Research Institute, stated that China's automotive industry has multiple advantages such as low cost, high efficiency, and high quality, which form the core logic for the continuous growth of export sales. Chinese car manufacturers have already taken to the world stage through overseas distribution, local factory construction, and "reverse joint ventures," and she firmly believes in the broad growth potential of the automotive industry's overseas expansion. In addition, Co-founder and CEO of the Greater China and Singapore region of the Kotler Consulting Group, Cao Hu, suggested that for Chinese companies to grow and develop in the global market, they must be rooted in China, as the talents, culture, manufacturing, and engineering dividends of the enterprises are all in China. We cannot pursue a rootless path of internationalization; being rooted in China is a prerequisite for successful overseas expansion, and only in this way can sustainable development be achieved.

"China Enterprise Going Global Development Research Report 2024" Released

To help Chinese companies better understand overseas markets, analyze overseas risks, and keep up with overseas trends, CITIC Securities Research Institute launched the "China Enterprise Going Global Development Research Report" (2024) at the forum, released by Qian Wei, the Chief Analyst of Overseas Economics and Major Asset Classes. The report includes both macro trends of enterprises going global and covers the experiences and cases of more than 20 industries, providing valuable advice for Chinese companies' overseas development with professional insights and analysis.

"China Enterprise Going Global Development Research Report" (2024) was released at the 2024 Luhai Financial Forum.

What can we learn from the historical experience of developed countries' overseas expansion? What are the advantages and difficulties for Chinese companies going global? Which industries already have companies thriving in overseas markets? Qian Wei stated that the transition from exporting to going global is a comprehensive improvement in the global operation, brand building, and cultural export capabilities of enterprises. Going global emphasizes long-term business development in overseas markets, the establishment of brand value, and the export of cultural concepts, which requires a comprehensive upgrade in the requirements for enterprises. He observed that Chinese companies are advancing overseas through paths such as self-built investments, supplier cooperation, and mergers and acquisitions, and are currently expanding not only in Europe and America but also actively exploring emerging markets such as Africa and the Middle East.

Providing Enterprises with Dialogue Opportunities and Practical Strategies

In the dialogue segment of the forum, key people from international financial media such as The Wall Street Journal, Fortune Magazine, and Harvard Business Review, along with business leaders from Alibaba International Station and Amazon China, as well as senior experts from the logistics field like Changan Automobile and Seres, discussed how enterprises can build efficient sales channels, carry out localized marketing strategies, and enhance their brand's international influence. They shared innovative practical experiences in cross-border financing and supply chain logistics and discussed how to use advanced international artificial intelligence technology and socialized intelligent cross-border platforms to achieve product and brand globalization, providing practical strategies for enterprises.

Guest Dialogue: In the Era of Going Global 3.0, How to Shape a New Image of "Made in China"

The forum also held a "Chongqing Made" industry going global resource docking meeting, inviting leaders from import and export service organizations, financial institutions, law firms, and other aspects to conduct five thematic docking meetings. The topics were: How Chinese companies can integrate into the African market, policy and legal responses for the development of the Southeast Asian market, how Chinese companies going global can obtain cross-border financial support, opening international e-commerce independent stations, and the path and traffic strategies for cross-border e-commerce stores.

In the evening, the "Luhai Agreement" exchange dinner was held, with the participation of diplomats stationed in China, foreign consuls general in Sichuan and Chongqing, well-known entrepreneurs, cross-border support service units, and leaders of Chongqing's specialized and innovative enterprises for dining and exchanging. Relevant government departments also introduced Chongqing's geographical advantages, industrial characteristics, and development opportunities.